RCS push notifications India

Last Updated: January 06, 2026

Are you tired of watching your marketing budget get eaten alive by SMS campaigns that barely get a glance? You send out thousands of plain text messages, hoping for a click, a conversion, a sign of life. But all you get is a mediocre open rate and a hefty bill. What if you could send messages that customers actually want to open—messages with your logo, product images, and clickable buttons—and pay less for it than your current bulk SMS provider?

That’s not a future promise. It’s the reality for Indian businesses switching to RCS push notifications today. And the biggest secret? RCS messaging costs significantly less per message than traditional bulk SMS while delivering infinitely better results. Let’s talk about why your current strategy is costing you more than just money.

The Hidden Cost of “Cheap” Bulk SMS

You might think your bulk SMS service is affordable. At a few paise per message, it feels like a cost-effective broadcast tool. But let’s calculate the real cost—the cost of ignored messages.

A plain text SMS has a 160-character limit, no branding, and no visual appeal. It gets lost in a sea of other grey texts. The engagement rates are abysmal—often in the single digits. So, you’re paying to send messages that most people delete without reading. You then spend more money sending more messages, hoping to beat the odds. It’s a cycle of wasted spend.

Enter RCS: Better Results, Lower Price Tag

Rich Communication Services (RCS) is the next-generation SMS, built directly into the default Android messaging app on billions of phones. Think of it as a business messaging channel that looks and feels like a modern chat app (like WhatsApp), but works via the user’s native message inbox.

Here’s the game-changing part for your budget: At RCS SMS Provider, sending a rich, interactive RCS message with images and buttons costs less than sending a plain, boring text SMS through most traditional bulk SMS gateways. Let that sink in.

Why Indian Businesses Are Switching (And You Should Too)

The math is undeniable. When you can send a visually compelling message for less money and get 3-5x the engagement, the choice is clear. Your competitors are already exploring this. RCS push notifications deliver:

• Branded Experience: Your logo and business name appear prominently, building instant trust. No more unknown sender IDs.
• Rich Media in the Inbox: Showcase products with high-resolution images, demo videos, or audio clips directly in the message.
• Interactive Actions: Add clickable buttons for “Shop Now,” “Book Appointment,” “View Details,” or “Call Us.” The customer never has to leave the message to act.
• Confirmed Engagement: Get read receipts and typing indicators. You know when your message is delivered, opened, and when the customer is engaging.

Features That Don’t Just Impress—They Convert

Our platform at RCS SMS Provider turns these capabilities into tangible business outcomes.

Multi-Media That Sells For You

Send carousels of product images, short promotional videos, or store location maps. An RCS message can display a product image, price, and a “Buy Now” button in one glance. This drastically shortens the customer journey from awareness to purchase.

Document Sharing That Simplifies

Bank statements, booking confirmations, invoices, or brochures as PDF attachments. For banking, real estate, or travel, this feature alone replaces multiple emails and SMS texts, saving you operational costs.

Google Verified Sender Badge

This is critical for trust in India. Your business is verified by Google, showing customers a verified tick mark next to your name. This massively reduces message filtering and increases open rates.

Real Results: Industry Use Cases in India

Let’s move beyond theory. Here’s how RCS push notifications are driving ROI across sectors:

E-commerce & Retail

Use Case: Abandoned cart recovery. Instead of a plain text “You forgot something,” send an RCS message with the product image, its name, price, and a “Complete Your Purchase” button.
Result: One major Indian fashion brand saw a 28% recovery rate with RCS, compared to 8% with SMS, while reducing their cost-per-recovery by over 40%.

Banking & Finance

Use Case: Credit card bill reminder with a secure “Pay Now” button that leads directly to the net banking page. Or, send a mini-statement PDF via RCS.
Result: Faster payments, fewer customer service calls, and a secure, branded channel that customers trust more than a generic SMS.

Travel & Hospitality

Use Case: Flight/booking confirmation with an interactive itinerary, a boarding pass PDF, and buttons for “Web Check-in” or “Reschedule.”
Result: Enhanced customer experience, reduced pressure on call centres, and opportunities for upsells (like “Add Baggage” button).

The RCS SMS Provider Advantage: Built for India, Priced to Save

Founded by Sudarshan Singh, with over 16 years of messaging industry expertise, we understand the Indian market’s unique needs and cost sensitivities. Our platform isn’t just another API; it’s a strategic tool for growth.

• Cost Leadership: Our core promise: RCS messages cost less than traditional bulk SMS. We pass the efficiency of modern protocols directly to you.
• 99.9% Delivery Rate: Leverage our robust network to ensure your critical messages always reach the inbox.
• Easy Integration: Plug our simple API into your CRM, ERP, or e-commerce platform (like Shopify, Magento) in days, not months.
• 24/7 Indian Support: Get technical and strategic support from a team based in India, who speak your language and understand your business hours.

Busting the Biggest Myth: “RCS is Expensive”

This is the most common misconception, and it’s stopping businesses from saving money. Let’s be blunt: if you’re paying more for RCS than for bulk SMS, you’re with the wrong provider.

Early providers treated RCS as a premium product. The technology has matured, and at scale, it is more efficient. We have structured our pricing to make RCS push notifications the cost-effective default choice for Indian businesses. You are not choosing between “cheap SMS” and “expensive rich messages.” You are choosing between an outdated, expensive-in-results tool and a modern, affordable-in-price tool that works.

Getting Started is Easier Than Your Current SMS Setup

Switching sounds technical, but it’s straightforward. We handle the heavy lifting:

1. Onboard: Share your business details for Google verification.
2. Integrate: Use our simple API or work with our team for a quick setup.
3. Create: Use our platform to design your first rich card message with buttons in minutes.
4. Send & Save: Launch your campaign and watch engagement climb while your cost-per-message drops.

You can start with a pilot campaign for your most valuable segment—like loyal customers or recent cart abandoners—and measure the stark difference yourself.

Stop Overpaying for Underperformance

Continuing with traditional bulk SMS in 2024 is like paying for a black-and-white TV when full-colour HD is available for a lower monthly bill. You’re investing in a channel that customers ignore, missing engagement, and literally paying more for the privilege.

RCS push notifications in India, through RCS SMS Provider, represent the most significant upgrade in business messaging since the SMS itself. It delivers better branding, dramatically higher engagement, and measurable conversions—all while reducing your messaging costs.

The question isn’t whether you can afford to switch to RCS. The real question is: can you afford to keep wasting money on invisible bulk SMS? Your competitors are already making the cost-smart move. Don’t let them build a better customer relationship while you’re stuck with an outdated, more expensive tool.

Ready to see the numbers for your business? Contact our team today at +91 7795577677 or explore our platform. Let us show you a side-by-side comparison: your current SMS spend and results versus what you could achieve with RCS for less. It’s time to pay less and get more.