RCS carousels marketing India

Last Updated: December 24, 2025

Let’s talk about a marketing cost that’s quietly draining your budget. You send thousands of bulk SMS messages every month. You see the delivery reports, but the engagement? Crickets. The clicks? A trickle. You’re paying for a broadcast, not a conversation. And the worst part? You’re likely paying MORE for those ignored plain text messages than you would for a rich, interactive, high-converting RCS carousel. That’s the reality for most Indian businesses still stuck in the bulk SMS loop.

The Hidden (And High) Cost of “Cheap” Bulk SMS

Traditional bulk SMS seems affordable on the surface—a few paise per message. But that’s a dangerous illusion. You’re paying for a channel with severe limitations: 160 characters, no images, no branding, and near-zero interactivity. The result? Abysmal engagement rates. You need to send 10x more messages to get the same attention, burning through your budget for minimal returns. Your cost-per-acquisition through SMS is skyrocketing, while your brand feels impersonal and outdated.

Enter RCS: Better Results, Surprisingly Lower Costs

This is the truth most providers won’t tell you: RCS Business Messaging often costs less per message than traditional bulk SMS. Let that sink in. You’re not paying a premium for fancy features; you’re getting them for less. With RCS from a provider like us, you replace boring text with vibrant carousels—multiple scrollable cards featuring high-res images, videos, product descriptions, and clickable buttons—all within the native messaging app on 800 million+ Android phones in India.

Why Indian Businesses Are Switching to RCS Carousels (Fast)

The shift isn’t about being trendy; it’s about survival and smarter spending. Your competitors are already testing RCS carousels marketing in India because they’ve seen the metrics: open rates over 90%, click-through rates 3-5x higher than SMS or email, and conversion rates that directly boost the bottom line. They’re spending less on messaging to make more sales. The question is, will you catch up or keep overspending on an inferior channel?

Features That Don’t Just Impress—They Convert

RCS carousels aren’t a gimmick; they’re a direct response and sales machine built into a message.

• Interactive Carousels: Showcase 5-10 products, service features, or offers in a swipeable format. A user can browse your mini-catalog without ever leaving their messages.
• Rich Media & Branding: Display your logo, use brand colors, embed videos, and send high-quality images. Build recognition and trust instantly.
• Smart Call-to-Action Buttons: Add buttons like “Buy Now,” “Book Appointment,” “View Details,” or “Call Us.” Reduce friction and guide users to conversion in one tap.
• Read Receipts & Analytics: Know exactly who opened your message, engaged with the carousel, and clicked which button. Move from guessing to data-driven decisions.
• Google Verified Sender Badge: Your business name and logo appear verified. This eliminates “Who is this?” skepticism and boosts trust from the first message.

Real Results: How Indian Industries Use RCS Carousels

Let’s move beyond theory. Here’s how RCS carousels marketing is driving ROI across India:

E-commerce & Retail

Abandoned cart? Send an RCS carousel showing the abandoned items with high-res images, prices, and a prominent “Complete Purchase” button. Result: Recovery rates increase by 25-40%. Flash sale? A carousel can showcase all sale items in one message, driving immediate traffic.

Banking & Finance

Promote a new loan product or credit card. A carousel can detail features, benefits, interest rates across different cards, and end with “Apply Now” and “Talk to Advisor” buttons. Engagement dwarfs traditional SMS.

Travel & Hospitality

Send a personalized travel itinerary as a carousel: one card for flight details, one for hotel booking with an image, one for car rental, and a final card with “Check-in Online” and “Contact Support” buttons. It creates a stunning customer experience.

The RCS SMS Provider Advantage: Expertise Meets Affordability

Founded by Sudarshan Singh, with over 16 years of messaging industry experience, we built RCS SMS Provider for one reason: to give Indian businesses a measurable edge. Our deep local expertise means we understand your market, your customers, and your need for clear ROI.

• Cost-Effective Pricing: Our core promise—RCS that costs less than your current bulk SMS. We structure pricing to save you money while upgrading your capabilities.
• 99.9% Delivery Rate: Your critical marketing and transactional messages get through, reliably.
• Easy API Integration: Plug RCS carousels into your CRM, e-commerce platform, or marketing automation tools in days, not months.
• 24/7 Indian Support: Get help when you need it, from people who speak your language, both technically and culturally.

Busting the Biggest Myth: “RCS is Too Expensive for My Business”

This is the #1 objection, and it’s based on outdated information. The opposite is true. Let’s do a simple comparison:

Traditional SMS Campaign: You spend ₹0.15 per SMS to send a text link to a new product page. 1% click-through. Cost per click: ₹15.

RCS Carousel Campaign: You spend ₹0.18 per message (a common rate) to send a carousel with the product image, description, price, and a “Shop Now” button. 8% click-through. Cost per click: ₹2.25.

Which is more expensive? The “cheap” SMS. RCS provides a far better return on every rupee spent. It’s not a cost; it’s a profit multiplier.

Getting Started is Easier Than You Think

Switching isn’t a complex IT project. With our platform, you can be running your first RCS carousels marketing campaign in India within a week.

1. Consultation: We analyze your current SMS spend and goals to show your potential savings and ROI.
2. Sender Verification: We help you get your business verified by Google, building instant trust.
3. Campaign Design: Our team helps design high-converting carousel templates for your industry.
4. Integration & Launch: Connect via API or use our simple dashboard. Send, track, and optimize.

The barrier to entry isn’t cost or complexity—it’s the decision to stop overpaying for underperforming bulk SMS.

Stop Leaving Money on the Table

Continuing with traditional bulk SMS in 2024 means accepting higher customer acquisition costs, lower engagement, and a brand experience that feels decades old. Meanwhile, forward-thinking businesses are using RCS carousels to captivate customers, drive sales, and—critically—reduce their overall messaging costs.

The math is undeniable. The technology is here. The cost savings are real. With 16+ years of expertise and a commitment to making RCS affordable, RCS SMS Provider is your partner in this transition.

Don’t send another expensive, ignored text message. Let’s build a carousel campaign that saves you money and grows your business. Contact our team today at +91 7795577677 or explore our platform to start calculating your savings.