clickable RCS messages India

Last Updated: December 24, 2025

Are you tired of pouring money into SMS campaigns that customers ignore? You send a plain text message, hope it gets read, and pray for a response. The open rates are decent, but the engagement is near zero. And the cost? It adds up fast, month after month, for a channel that feels one-way and outdated. What if you could send messages that customers actually want to interact with—messages with images, videos, and clickable buttons—and pay less for the privilege? That’s not a future promise. It’s the reality of clickable RCS messages in India today.

The Hidden Cost of Your “Cheap” Bulk SMS

Let’s talk frankly. You use bulk SMS because it’s familiar and seems affordable on a per-message basis. But have you calculated the real cost? It’s not just the rupee you pay per SMS. It’s the cost of missed opportunities. A plain, non-interactive SMS has a ceiling. You can’t show a product, you can’t get a quick survey response, and you certainly can’t guide a customer through a journey with a simple tap. The customer sees a wall of text and deletes it. You’ve paid for a delivery, but you’ve gained nothing. That’s an expensive waste.

Enter RCS: Better Results, Lower Price Tag

This is the part most Indian businesses get wrong. They see Rich Communication Services (RCS) with its rich media and think, “That must be a premium, expensive service.” Here’s the truth that will change your marketing budget: RCS messaging costs less than traditional bulk SMS. Let that sink in. You are currently paying more to send a boring, 160-character text than you would to send a stunning, interactive message with your logo, a high-res image, and clickable call-to-action buttons. The upgrade in quality comes with a downgrade in cost. It’s the rare win-win in business tech.

Why Indian Businesses Are Switching at Record Speed

The shift isn’t about chasing a shiny new toy. It’s a calculated move for survival and growth. Your competitors are already exploring it. RCS messages boast open rates over 90% and click-through rates that are 3-5x higher than standard SMS. Why? Because they don’t look like spam. They look like a rich, helpful app notification from a trusted brand. With Google Verified Sender branding, your business name and logo are front and center, building instant trust. Customers don’t just read; they interact. They click “View Offer,” “Book Now,” or “Download Invoice” directly within the message thread. The conversion path shrinks from minutes to seconds.

Features That Don’t Just Impress, They Convert

Forget a list of tech specs. Here’s what these features do for your business:

• Clickable Buttons & Quick Replies: Turn a broadcast into a two-way conversation. Let customers confirm an appointment, take a survey, or choose a delivery slot with a single tap. No typing, no hassle, sky-high response rates.
• Rich Media (Images, Video, PDFs): Show, don’t just tell. Send a short video of a new product, a PDF menu, or a high-quality image of a flash sale item. Engagement skyrockets when customers can see what you’re offering.
• Read Receipts & Typing Indicators: No more guessing. Know when your message was delivered and read. See when the customer is typing a reply. This transforms customer service and sales follow-ups.
• Carousel Cards: Showcase multiple products, service packages, or blog articles in a single, swipeable message. It’s like a mini-catalog delivered straight to their messaging app.
• Seamless CRM Integration: Connect RCS to your existing tools. Automate order confirmations, shipping updates, and appointment reminders that are interactive and beautiful, not plain and robotic.

Real Results: How Indian Industries Are Cashing In

This isn’t theory. Here’s how clickable RCS messages are driving ROI across India right now:

E-commerce & Retail:

Abandoned cart recovery messages with an image of the item and a “Complete Your Purchase” button recover 40% more sales than plain SMS links. Flash sale announcements with a carousel of products see click rates exceeding 25%.

Banking & Finance:

Send secure, branded messages for fraud alerts with a “Confirm/Deny” button. Promote new loan schemes with a calculator link embedded in the message. Transactional messages become engagement opportunities.

Healthcare:

Appointment reminders that allow patients to “Reschedule” or “Confirm” with one tap drastically reduce no-shows. Send prescription PDFs or lab reports directly within the chat for patient convenience.

Travel & Hospitality:

Send interactive boarding passes or e-tickets with all details in a rich card. Post-stay feedback requests with a 5-star quick-rating button get 3x more responses than email surveys.

The RCS SMS Provider Advantage: Built for India, Priced to Save

Why choose RCS SMS Provider? Because we combine 16+ years of messaging expertise from our founder, Sudarshan Singh, with a singular focus: giving Indian businesses a superior messaging tool at a lower cost. We’re not just a platform; we’re your partner in cutting costs and boosting engagement.

• Proven Cost Leadership: Our pricing model makes RCS business messaging genuinely more affordable than the bulk SMS you’re using now. We pass the efficiency of the technology on to you.
• 99.9% Delivery Rate: Your critical messages get through. Every time. Our robust network ensures reliability for OTPs, alerts, and promotional campaigns.
• India-Centric Support: Get 24/7 technical and strategic support from a team that understands the nuances of the Indian market and consumer behavior.
• Easy Integration: Our simple API plugs into your CRM, e-commerce platform, or custom software in days, not months. Start small and scale effortlessly.

Busting the Biggest Myth: “RCS is Expensive”

This is the #1 objection, and it’s based on outdated information. The early days of any rich messaging had high costs. Today, the ecosystem has matured. RCS uses internet data, not the legacy SMS network, which is inherently more cost-effective to operate at scale. We’ve built our service to leverage this efficiency. When you compare the total cost of a campaign—factoring in the dramatically higher engagement and conversion rates—the ROI is undeniable. You are literally paying less to get more. The question isn’t “Can we afford RCS?” It’s “Can we afford to keep overpaying for inferior bulk SMS?”

Getting Started is Easier Than Your Next SMS Blast

Switching sounds technical, but we’ve made it straightforward. You don’t need to overhaul your systems. We work with your existing customer database and workflows. The barrier to entry is low, but the impact is immediate. You can run a pilot campaign in a specific region or for a specific product line within weeks and see the difference in your analytics dashboard.

Stop Overpaying for Underperformance

Your current messaging strategy has a leak. You’re spending money on a channel that delivers diminishing returns. Clickable RCS messages in India plug that leak and turn messaging into a profit center. It’s the upgrade that pays for itself—not in years, but in the first few campaigns. The data doesn’t lie: higher engagement, lower cost per action, and a brand experience that customers prefer.

The businesses that adopt this now will build a significant competitive advantage in customer communication. They will have a direct, rich, and interactive line to their audience that feels personal and modern, all while reducing their customer acquisition and service costs. The future of business messaging in India is not just rich; it’s smart and economical.

Ready to see the numbers for your business? Let’s have a practical conversation. Explore RCS SMS Provider today and get a clear comparison of what you’re paying now versus what you could be saving—and earning—with clickable RCS messages. Don’t let another campaign budget go to waste on outdated technology. Your customers are ready for a better experience, and your CFO is ready for better margins. Make the switch.