RCS promotional campaigns India

Last Updated: December 23, 2025

Are you tired of pouring money into promotional SMS campaigns that barely get a glance? You send thousands of messages, pay for every single one, and watch your engagement rates—and your budget—dwindle. What if you could not only capture attention but actually start conversations with your customers, all while spending less than you do on plain text SMS? This isn’t a future promise; it’s the reality for Indian businesses using RCS promotional campaigns today.

The Hidden Cost of “Cheap” Bulk SMS

Let’s be honest: traditional bulk SMS feels affordable on the surface. A few paise per message seems like a steal. But have you calculated the real cost? The cost of messages that are ignored because they’re just another line of text in a crowded inbox. The cost of zero interaction, no feedback, and no way to guide a customer to the next step. You’re paying for a broadcast, not a conversation. When your click-through rates are stuck at 1-2%, your actual cost per engagement is shockingly high. You’re spending money to be invisible.

Enter RCS: Better Marketing That Costs Less

This is the part most businesses get wrong. They see Rich Communication Services (RCS) with its rich images, interactive buttons, and verified sender badges and assume it must be a premium, expensive channel. Here’s the truth that’s changing the game in India: RCS messaging often costs less per message than traditional bulk SMS. Let that sink in. You are not choosing between cost and quality. You are choosing to pay less for a dramatically superior tool.

Why Indian Businesses Are Switching (And Why They Won’t Go Back)

The shift isn’t about chasing a trend; it’s about undeniable results. While SMS open rates hover around 98%, engagement is passive. RCS transforms that open into an action. With interactive elements directly in the message thread, customers can browse products, watch a demo video, book an appointment, or reply with a single tap—without ever leaving their messaging app. The friction is gone. And because it comes from a Google-verified sender with your business name and logo, trust and open rates skyrocket from the very first message.

Features That Turn Clicks Into Customers

RCS promotional campaigns aren’t just “fancy SMS.” They are a complete mobile marketing toolkit built into the default messaging app on billions of Android phones. Here’s what you can do, for less than you’re paying now:

• Rich Media & Carousels: Send high-resolution images, short videos, or audio clips. Showcase multiple products in a swipeable carousel. A fashion brand can send a lookbook; a restaurant can send a video of a sizzling dish. This visual appeal alone crushes text-only SMS.
• Interactive Buttons & Quick Replies: Add call-to-action buttons like “Shop Now,” “Book Appointment,” “View Menu,” or “Get Offer.” Use quick replies for instant feedback (“Yes/No,” “1-5 Stars”). You guide the customer journey in real-time.
• Read Receipts & Typing Indicators: Know exactly when your message was delivered and read. See when the customer is typing a reply. This level of insight is impossible with SMS and allows for timely follow-ups.
• Document & Location Sharing: Send PDF catalogs, brochures, or vouchers directly in the chat. A real estate agent can share a property brochure; a university can send a course PDF.
• Advanced Analytics Dashboard: Move beyond “delivered.” Track open rates, button click-through rates, engagement time, and conversion paths. Measure real ROI, not just delivery receipts.

Real Results: Industry Use Cases in India

How does this translate to your industry? Here are concrete examples of RCS promotional campaigns driving revenue at a lower cost:

E-commerce & Retail

Abandoned cart recovery with a carousel of the left-behind items and a “Complete Purchase” button. Flash sale announcements with a vibrant image and a “Shop Sale” button. Result: 8x higher click-through rates than SMS, recovering lost sales directly from the message thread.

Banking & Finance

Promote a new loan product or credit card with a clear benefits video and “Apply Now” and “Call Agent” buttons. Send personalized wealth management reports as PDFs. The verified sender badge builds immense trust, increasing application initiation rates.

Travel & Hospitality

Send holiday package deals with stunning destination videos and a “Book This Package” button. Airlines can send check-in reminders with an interactive “Check-In Now” button. Engagement soars because the action is effortless.

The RCS SMS Provider Advantage: Expertise Meets Affordability

Choosing the right partner is what makes the cost savings and results possible. Founded by Sudarshan Singh, with over 16 years of messaging industry experience, RCS SMS Provider is built for the Indian market. We understand that for businesses to switch, the value proposition must be ironclad: better performance at a lower cost. That’s our core promise.

• Proven Cost Efficiency: Our pricing structure for RCS business messaging is designed to be more affordable than your current bulk SMS provider. We help you cut messaging costs while upgrading your capabilities.
• 99.9% Delivery Rate: Built on robust, enterprise-grade infrastructure, ensuring your promotional campaigns reach the inbox, every time.
• India-Focused Support: 24/7 technical and strategic support from a team that knows the local business landscape inside out.
• Simple API Integration: Plug our RCS API into your CRM, marketing platform, or e-commerce stack (like Shopify, WooCommerce) in days, not months.

We don’t just provide a service; we provide a strategic upgrade to your customer communication that improves your bottom line immediately. Explore our platform to see how simple the switch can be.

Busting the Biggest Myth: “RCS is Too Expensive for Us”

This is the #1 objection, and it’s based on outdated information. Let’s destroy this myth with facts:

Myth: RCS is a premium channel with premium pricing.
Reality: Due to advanced technology and efficient delivery networks, the per-message cost of RCS is highly competitive. When you factor in the dramatically higher engagement and conversion rates, your cost-per-acquisition (CPA) plummets. You are investing less to get more qualified leads and sales. It’s not an expense; it’s a high-return investment that saves you money on ineffective marketing.

Getting Started is Easier Than Your Current SMS Setup

You might think migrating to a new channel is complex. With RCS SMS Provider, it’s straightforward. We handle the Google Business Messaging verification, the technical onboarding, and provide you with a simple dashboard or API. You can launch your first campaign in a matter of days. There’s no heavy lifting on your end—just better results and lower costs flowing in.

Stop Overpaying for Invisible Marketing

The future of mobile marketing in India is rich, interactive, and conversational. But the biggest insight is that this future is also more affordable. Continuing to spend on low-engagement bulk SMS is like paying for a black-and-white newspaper ad when you could have a targeted, interactive TV commercial for less money. The choice is clear.

Your competitors are already exploring this shift. They are discovering how to connect with customers more deeply while reducing their customer acquisition cost. Don’t let them build a lasting advantage while you’re stuck with an outdated, cost-ineffective tool.

It’s time to run promotional campaigns that customers love to engage with and that love your budget back. Contact RCS SMS Provider today. Let’s have a quick conversation where we can analyze your current SMS spend and show you, with clear numbers, how much you could save while achieving 3x-5x the engagement. The first step to better, cheaper marketing is just a message away.